Many holiday home owners complain that they are not receiving enough guest inquiries or whatever inquiries they are receiving are not being converted into bookings. What surprises them is the fact that that despite their properties being the best in a given location, they are not being able to get hold of a piece of the pie!
As such, the situation calls for a thorough investigation of the marketing strategy the owner is following to attract travelers to book her/ his holiday home. For owners who are not receiving booking or receiving very less bookings, here are five areas to look into:
1. Is your marketing strategy right?
Is your marketing strategy all about publishing an ad in the local newspaper? If so, then you’re wasting your time and money! It’s a well-acknowledged fact that travelers go online to book their vacation accommodation. So if you are not marketing online, then you are doing nothing substantial to entice them to book your property.
2. Is online advertising very costly?
On the contrary, online advertising of your holiday home is free! To market or advertise your holiday home, you don’t need a website. In fact, building your individual website is costly and does not really help to get bookings.
3. So what is the alternative?
There are holiday home rental websites which offer a wide array of services to a holiday home owner for free. All you need to do is register and post the details of your holiday home along with images. For instance, to register with Asia’s largest holiday home rental company, TripVillas, just click here and see your bookings grow manifold. They will only charge a nominal commission for every booking. This means if you don’t receive any bookings, you don’t need to pay!
4. I’m already registered, but why am I still not receiving bookings?
Well, just registering won’t help. You must make sure that your advertisement stands out in the crowd. Since there will be other listings of holiday homes on the same webpage waiting to grab the visitor’s attention, the title of your ad and the first two lines will be a “make or break”. Read our article on ‘Tips for writing your holiday home advertisement’ to know more.
5. Is my tariff card the culprit?
As a holiday home owner this is the trickiest part in the holiday home rental business. Unless you set your rates right, you stand to lose on business to competitors near your property. Read our article on ‘Setting the rental rates for your holiday home’ and work on the tariff card accordingly.
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